2007 - Let Us Be Your First

TAXI Canada Inc created the 2007 YGAward Call For Entry Campaign.

www.Letusbeyourfirst.com is the interactive story told as a musical of 3 young award show virgins trying to get entered for the first time. Alex Bogusky, Dave Droga and Lee Clow make guest appearences to offer advice to these hapless souls.

The site has a number of interactive layers, including a music video. The campaign itself is multifaceted with online, DR Posters and magazine ads.

"Everyone starts out as a virgin in this business. We took that notion and turned it into a campaign that was relevant to YoungGuns. Even non-awards show virgins should get a chuckle." 

Zak Mroueh, VP CCO Taxi Canada Inc

CLICK HERE FOR CREDITS