2006 – Worth the Pain
Created by Matty Burton and Dave Bowman at Saatchi & Saatchi NZ, this campaign hinged on the great insight that for young creatives it is worth the pain to enter YoungGuns or even other awards. The campaign combined an interactive site that allowed you diagnose your symptons, as well as horrifically detailed posters with ailments, and of course the "Dr. Junge Pistole Institute" in Cannes.